1/29/2014

Watch TOY's new video for It's Been So Long

Description: TOY-logo


Dir. Douglas Hart

Fresh off their debut North American tour TOY unfurl the new video for It's Been So Long, taken from their second album Join The Dots released early this year on Heavenly Recordings and directed by Jesus And Mary Chain's Douglas Hart.

"The video for TOY's It's Been So Long features calibration charts used for everything from testing focus on microscopes and optical movie projectors to the calibration of cathode rays and the accuracy of the US Army Air Force's bomb and gun sights. The video also includes colour reference charts which instruct technicians as to the true nature of black, white and the three primary colours which combine and overlap within optical devices to create every imaginable colour and shade. Often these charts include strange symbols mapped out in mysterious lines, spirals, and solid shapes, some of which look like they belong on the pages of a New Orleans Voodoo curse, or on an Op Art canvas." - Douglas Hart 
TOY are: Tom Dougall (vocals / guitar), Dominic O'Dair (guitars), Maxim Barron (bass / vocals),Alejandra Diez (synths / modulations) & Charlie Salvidge (drums / vocals).

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