3/27/2012

Electric Flower Group "Eclipsed"

ELECTRIC FLOWER GROUP'S EP II OUT TODAY

ON NARNACK RECORDS

"ECLIPSED" MUSIC VIDEO CURRENTLY PREMIERING AT CONSEQUENCE OF SOUND


March 27, 2012 - Los Angeles, CA - Electric Flower Group, the visceral realist duo consisting of guitarist/singer Imaad Wasif and drummer Josh Garza, today released their sophomore EP, entitled EP II, via Narnack Records. The offering showcases the band expanding their sound beyond the rawness of their first EP to explore the dimensions of depth and width. In celebration of the release, the group will be performing an intimate in-store set at Origami Vinyl in Echo Park, CA on Friday, March 30th at 7:00p. The show is free and will be the band's first performance since their return from the SXSW Music Festival.


Today the duo also premiered the music video for the the EP's leading track, "Eclipsed", via Consequence of Sound. Click here to watch: http://consequenceofsound.net/2012/03/video-electric-flower-group-eclipsed-cos-premiere/


EFG
Electric Flower Group "Eclipsed" Official Music Video - Premier


In Electric Flower Group, rock is not dead but realized. The chemistry between Wasif and Garza is undeniable. These are two true modern rockers that can and will break sound barriers. They create the kind of loudness that makes you glad, with songs that have an immediate and tangible impact on the contemporary pop musical landscape. Artifice is devalued; pure emotion is king.

"Eclipsed" is a standout single, part loose metaphor, part nod to Dylan's 'Don't Think Twice' and Big Star's 'September Gurls,' yet carving a space of its own. "Cocoon" is a markedly weirder track; the repetition of the mantra-like lyric "To see your love come shining" gives way by sudden schism into an unexpected extraterrestrial soundscape, veering between CAN-esque Mesmer beats and a guitar angularity akin to This Heat, all the while carrying the current of a song unlike either.


EP II is proof that music today can be cinematic and conceptual without the complications of over-instrumentation as demonstrated within the modern overarching epic. Conversely, it moves against the wake of new-fangled blues stomp rock and the limits of its obligatory two-piece bands. Side two of the EP is dedicated to a cover of Scott Walker's dark symphonic ode to S&M, "The Electrician," done to such effect that it cuts to the core of the original, its primitive brightness reaching far out into other corners.


If the world ever catches up to them, we can then be sure that times really have changed, that the end is nigh, that "the circle" is unbroken. Electric Flower Group are on a journey through a modern kaleidoscope of rock 'n' roll, transcending mainstream influence and incorporating strong minimalist elements into their modern psychedelic music. In Garza's pummeling beats and Wasif's vocal and guitar exorcisms, we are not listening to just two men, but to an orchestra of the damned. Electric Flower Group wakes the ghosts of rock's most daring days, while never following them.


Electric Flower Group will be performing at the Moon Block Party at the Desert Daze Festival on Friday, April 20th. For more details on the show, click HERE.


ELECTRIC FLOWER EP II

1. Eclipsed

2. Cocoon

3. The Electrician

"Crispy psych-pop beauty"


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